Things To Consider When Refreshing Your Website

John CraftsGeneral Blog, Informational Blog

So you have reviewed your website and have decided that it’s time to either refresh or rebuild the website entirely. Now what? Your instincts will tell you that it’s time to find a company to get you started on this process, but there are some things you should consider when refreshing your website.

Think about what the purpose of your website is.

Thinking about the main goal and purpose of your website can really help you and your new web team determine what is important and what isn’t important. Are you showcasing examples of your work? Are you providing answers to clients? Are you trying to generate leads? Sometimes there are multiple answers to this question, and that’s totally fine! Defining what your goals are early on can help later when nurturing these goals.

Think about who your customers/clients/web visitors are.

It’s important to note that while this website is a representation of your business, it is also your first impression on your customers or clients. Consider who they are, what they are looking for, and how they will use your website. Knowing this information before you talk to a web designer/developer will help keep the direction of the project clear and may even save time during the onboarding process. The company that you work with to build your website will often ask these questions, so it’s helpful to have things prepared beforehand.

Contemplate on what you like about your current website and what you don’t like about your current website.

Chances are, you are not completely dissatisfied with your current website. It may use some images that you like, content that you find helpful, or organization that you think keeps information clear. Making a note of the things that are working well, and what you think needs to be improved upon will make your vision of success (i.e. what a successful rebuild looks like) much clearer for your new web team.

Find some other websites within your industry and outside of your industry that you like and what you like about them.

Finding good examples of websites that you like and who speak to the same kind of visitors is a great way to understand what you can improve. It gives you a good goal to shoot for (or overpass). Highlighting specific functionality or design aspects that you like can really make things much quicker and helps your new web team understand your business, visitors, and industry.

Start getting your content together.

One of the most work-intensive aspects of building a website is gathering the content for the website. You probably don’t want to scrap all the language and images. Consider rewording some things and organize them differently. Gathering all the information that you want to keep on your website is a great way to help give direction to your new web team. After all, nobody knows what is important for your business quite like yourself.

Start gathering your login information.

Websites require lots of logins to get running. You have your domain, your server, your content management system, and a few more things. Having this information ready saves you lots of time later. Additionally not having this information can lead to delays when your new web team is ready to go live.

If you’re interested in getting a website refresh or want to rebuild entirely, our team is here to help. We will walk you through step-by-step and work with you to ensure we craft exactly what you are looking for. We promise, you won’t be disappointed.